On February 11, 2009, Intel declared that it would invest in the local software enterprise Yinjiang Electronics Co. in Hangzhou and both parties would fully cooperate in the software innovation and solution optimization. The sole corporation invested and established before this by Japanese Konica Minolta Co., which had just won the title of "Excellent & Faithful Enterprise in China" not long ago, also formally opened in Dongguan. HP declared that it would build the second PC (personal computer) production base in Chongqing, China. Although the operating income of Intel in the fourth quarter of 2008 is only 8.2 billion dollars and drops by 23% when compared with the previous same time, the Director & General Manager Zhang Zhong of Intel Investment Asia-Pacific still says: "Intel hopes to contribute to the sustainable growth and industrial upgrading of regional economy in China through the investment."

Although the financial crisis around the world makes many IT multinational companies retreat and adjust their overseas strategy, their confidence in the Chinese market hasn't been greatly affected. They generally expect the future prospect will be better and will continue to increase their investment and speed up the localization process.

The expected growth of Chinese economy is still higher than that of other countries and China will continue to be the most ideal investment destination for multinational companies.

For many years, with the soaring Chinese economy, China has become one of the markets in the world with rapidest development in the IT industry. In 2008, Samsung China has achieved sales income of 45.2 billion dollars; the annual growth of software business of German SAP in China has exceeded 20%; 36% of Intel's annual profits comes from China.

The experts in the industry analyze that compared with Europe, America and other emerging countries, China has suffered less in the international financial crisis and the expected economic growth is still higher than that of other countries, which is the main reason why many IT multinational companies expect the Chinese market will be better.

According to the survey on world investment prospect in future three years by United Nations Conference on Trade and Development, factors such as stable economic fundamentals, big domestic market, low-cost labor force, market opening, etc. will make China continue to be the most ideal investment destination for multinational companies.

To deal with the crisis, our country has launched a series of measures to expand domestic demand and promote growth. These measures also strengthen the confidence of multinational companies in the future prospect. The Head of Samsung China Piao Genxi is confident that the Chinese economy will change for the better and the Chinese market will be activated. Many Samsung mobile phones, refrigerators and washing machines have won the bid for "household electrical appliances going into rural families" and become the rural products with financial subsidies.

The startup of Chinese third-generation mobile communication (3G) market is regarded as a great business opportunity by the multinational communication companies investing in China. As a great project of upgrading the communication technology in our country, 3G project will complete the investment of 280 billion RMB in this year and next year and will be expected to promote social investment of 1800-2000 billion RMB in the future three years.

The multinational communication equipment manufacturers represented by Ericsson, Nokia Siemens and Alcatel-Lucent, etc. all express definitely their support to the development of TD-SCDMA. Ericsson indicates that it will give full support to TD while earlier on the China-Germany Economic & Technical Cooperation Forum, Nokia Siemens Networks delivered a detailed report on actively promoting the development of Chinese 3G market and repeated its support to TD. The President of Nokia Siemens Networks Great China Zhang Zhiqiang indicates that China has become a global strategic market and an important production, R&D and human resources base of Nokia Siemens and Nokia Siemens will make further contribution to the development of Chinese 3G industry chain.

Speed up the localization process and implement the investment plan faithfully, which shows the long-term operational strategy of multinational companies in China will not change.

"It is impossible to get rid of recession only by saving money." Intel's Vice-President Kissinger says when talking about how the enterprises deal with financial crisis. Although the international financial crisis has made the performance of global IT multinational companies fall, their operational strategy of long-term investment in China will not change.

HP and Intel all declare that the expected investment plans in China will not change. HP Production Base, which was planned to occupy 20,000 m2, formally began construction on December 11, 2008; to enhance the operational capability of Intel in China, the Intel parent company has added 110 million dollars of registered capital to Chinese subsidiary company.

More IT multinational companies have moved their R&D centers and production bases into China and develop together with Chinese enterprises. In the middle of November 2008, Microsoft declared that it would invest 1 billion dollars in the future three years into the research & development in the field of mobile & embedded Internet platform, entertainment as well as medical & health of Microsoft China. Microsoft had invested nearly 300 million dollars to build a new Microsoft China Research & Development Center in Zhongguancun, China before this.

In 2009, the amount of investment of Samsung in China is still great. Piao Genxi discloses that the total investment of Samsung China in 2009 will reach 1 billion dollars and it will give preference to talent training and technical research & development in the aspect of investment direction. Samsung's research & development personnel in China in 2009 will reach about 4500. At the same time, Cisco also indicates that its development in China has stepped into a new phase and the 16-billion-dollar investment plan promised in China is being steadily implemented.

In 2009, Chinese market will provide more and valuable opportunities to IT multinational companies while IT multinational companies are also playing their respective roles in resisting crisis and maintaining growth. Experts indicate that emphasis and expectation on Chinese market will speed up the localization process of multinational companies and make them truly integrated with the Chinese market.